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LinkedIn Connector Authentication

LinkedIn Connector Authentication

The purpose of connecting your LinkedIn Sponsored Account to your Integrate instance is to allow lead flow from your LinkedIn Sponsored Account into your Integrate instance.

If this is your first time authenticating, your Integrate team will walk through the process with you to get you started. If you are repeating authentication for an additional LinkedIn connection, please also be sure loop in your Integrate team at this time!

LinkedIn Authentication Quick Facts:

  • This connection allows lead flow from a LinkedIn Sponsored Account --> Integrate instance
  • Our access is granted through a LinkedIn Admin level user within that LinkedIn Account (See permission levels needed below)
  • This connection is done entirely through OAuth with a temporary token, which means…
    • Integrate NEVER receives or stores your login information!
  • Our OAuth token currently lasts 45-days before reauthentication is needed
    • Integrate will send reminders in advance (+30 days)
    • See our Reauthentication section below for quick instructions!


Who can complete authentication?

Our connection to LinkedIn is based on a user and we are granted access based their level of permissions. Therefore, authentication to establish that connection must be completed by a LinkedIn user that is...

  • A Company Page admin or a Lead Gen Forms Manager on the Company Page
  • AND has Campaign Manager or Account Manager permissions on the specific ads account to which you are attempting to connect. 

They will be referenced as your “Connector Authenticator” going forward!

In most cases, your Connector Authenticator will already have (or can be given) an Integrate login to complete this within their own Integrate user account. However, if your Connector Authenticator cannot have their own Integrate login (i.e. if they're from your agency) please work with your Integrate team to recommend a plan of action.


How to Authenticate your LinkedIn Connector

Within the Settings section, navigate to the Integration Hub page from the sub-navigation.

From the list of available integrations within the “Integrations Library” at the bottom of the page, locate the LinkedIn connector. Select the plus (+) sign in the top left corner above the LinkedIn logo to open the modal.

You will then be presented with a modal to authenticate the connection to one of your LinkedIn Sponsored Accounts.

Type in a name for your integration in the text box. This will only be used within Integrate for you to distinguish your LinkedIn integrations. If you will have more than one, be specific in your naming conventions!

Next, hit the blue “Authenticate” button to open the series of pop-ups from LinkedIn to grant Integrate permissions via your user account. Be sure to allow pop-ups from app.integrate.com to complete this step!

In the first pop-up, enter your LinkedIn user info. (Remember, Integrate never receives or stores this information!) If your browser has your password saved, this pop-up may fade quickly as it will not need to be reentered.


The next pop-up will ask you to grant Integrate permissions to “Access your Lead Gen Forms and retrieve leads.” Please note, we will never need to do any of the other items on that list.

Hit “Allow” to complete this step!

Select the corresponding LinkedIn Sponsored Account that you wish to connect within this integration from the dropdown now showing in the modal. (If this process needs to be completed for additional LinkedIn Sponsored Accounts this is the only step that will differ.)

To complete the process, hit the blue “Integrate” button in the top right corner of the modal. You will now see your new LinkedIn connector saved alongside any other existing “System Integrations” within your Integration Hub.

Now that your LinkedIn Connector is authenticated, the next step is to build out your LinkedIn Campaign/Sources within Integrate!


Ready to build? First time? We can help!

Your Integrate team will help prepare you for what is needed to build social sources by providing a deliverables template to help you collect your details. Then we will schedule time to walk through this process with you the first time together!

Or, if you if you have opted for a full managed service package, we’ll review the build process and timeline for our team to build your first social sources.

See our additional social articles for more details... Building a Social CampaignPreparing to Build a LinkedIn Source, and Building a LinkedIn Source. 


Reauthentication

In order to keep the connection to your LinkedIn Sponsored Account, you will need to reauthenticate or re-establish our connection if either...

  • 45 days has passed since initial authentication / last reauthentication – Integrate will remind you in advance to complete this! (+30 days)
  • Connector Authenticator's (LinkedIn Admin) permission levels change within LinkedIn – If their access is revoked, so is ours! Please let us know if you anticipate this happening. (See permission levels needed below)

If either of these occurs, the connection from LinkedIn to Integrate will be voided until reestablished. Any leads that came in to LinkedIn during that time will not be posted out to Integrate but are still accessible within LinkedIn. Integrate is not responsible for data not posted from LinkedIn to Integrate as a result of either scenario above.


Who can complete reauthentication?

Your initial Connector Authenticator (who has the correct Admin level permissions within the LinkedIn Sponsored Account) will need to complete this within Integrate since their LinkedIn login credentials will be needed again

In most cases, your Connector Authenticator will already have (or can be given) an Integrate login to complete this within their own Integrate user account. However, if your Connector Authenticator cannot have their own Integrate login (i.e. if they're from your agency) please work with your Integrate team to recommend a plan of action. 

You can switch the LinkedIn user who is your Connector Authenticator ONLY if the new user also has the correct permissions. Your Connector Authenticator MUST have these permissions within LinkedIn:

  • A Company Page admin or a Lead Gen Forms Manager on the Company Page
  • AND have Campaign Manager or Account Manager permissions on the specific ads account to which you are attempting to connect.


How to Reauthenticate Your LinkedIn Connector

From within the Integration Hub, open your LinkedIn Connector and click the "Reauthenticate" button. Follow the same steps to login with the Connector Authenticator's LinkedIn credentials and allow Integrate access. 


Integrate will send a reminder to the Connector Authenticator from the platform at the +30 day mark to prompt you to reauthenticate before your 45-day token expiration date. Please let your Integrate Customer Success Manager know if you are completing a reauthentication or authenticating an additional LinkedIn connection! 


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